We’re excited to share the return of a creative partnership that means a lot to us.
The new TGB × James Goldcrown capsule brings the artist’s iconic heart motifs into a focused, seven-piece collection built around optimism, colour and purpose.
If you know James Goldcrown, you know his work carries a universal message. His hand-drawn hearts — recognised around the world through his Bleeding Hearts / Love Wall murals — connect people through emotion, connection and shared experience. Bringing that energy into our universe once again felt natural. It felt right.
Where Art & Purpose Meet
This capsule takes everyday staples — long sleeves, pocket tees and a hoodie — and gives them a new emotional dimension. Goldcrown’s signature hearts appear across the pieces in different forms: layered around our circular logo, repeated as a LOVE motif, translated into colour, shape and movement.
Each graphic is exclusive to this collaboration, and each garment is made from 100% organic cotton, crafted in Portugal with the same quality and attention to detail found across all TGB collections.
This collaboration continues a creative relationship rooted in shared intention:
that expression and impact should not sit apart,
that clothing can hold purpose,
and that design can tell stories.
Impact in Motion
With every capsule release, we aim to create something meaningful — not only visually but socially. That’s why 10% of all TGB × James Goldcrown capsule sales will be donated directly to The Gorilla Organization, supporting vital conservation work in Uganda.
It’s a way to ensure that the creativity behind this capsule also fuels real-world progress, strengthening the communities we work with and protecting the wildlife we stand for.
A Capsule That Speaks in Hearts
Every piece in this collection carries its own heart-led signature — colourful compositions layered with our circular logo, repeating LOVE motifs, bold single-heart graphics, and subtle embroidered details that tie back to our identity.
These garments are made to be worn, but also felt. They express optimism, connection and a shared sense of purpose — the essence of Goldcrown’s work, and the values that guide That Gorilla Brand.
The TGB x James Goldcrown capsule represents a simple truth:
Hope is handmade, purpose is shared, impact is collective — and every heart counts.
The TGB × James Goldcrown limited edition capsule is available now, online and through selected stockists.
A collection shaped by heart, grounded in purpose, and connected through impact.
Shop the capsule here.
