INSPIRING IMPACT
Inspiring people, through their choices and actions, to make a lasting positive impact on rural communities lacking essential life resources is paramount to us. Whether buying one of our products, signing up for one of our upcoming Adventures for a Cause challenges, or participating in any of our community Positive Tracks running club events, each and every person who joins our community can help make a difference. Our conservation initiatives in the communities surrounding the forests in southwestern Uganda help to provide basic human needs such as clean drinking water, hygienic sanitation, education and renewable energy.
why gorillas?
The majestic mountain gorilla is a wondrous being, magnificent in stature, gentle in spirit and naturally playful in vigour. More valuable than the national reserves of gold or diamonds, this mighty species of great ape is also much more scarce. There are just over 1,000 mountain gorillas left in the wild, and they all reside in a small pocket of mountainous forests that straddle the borders of Uganda, Rwanda and the Democratic Republic of Congo. The exploitation of this resource-rich region threatens the existence of this beautiful creature, the real treasure of this land.
Donations from sales of our products and fundraising from ‘Adventures For A Cause’ go to both The Gorilla Organization to aid their ongoing community led conservation projects and also our own That Gorilla Brand Bwindi Community Projects.
All these initiatives enable people to provide for themselves without relying on forest resources and encroaching on the gorilla’s habitat.
Since 2019, we have reached 25,000 people in the communities surrounding Bwindi Inpenetrable Forest, with clean water access and sanitation facilities.
Fundraising from product sales
We donate €2 from every item we sell to the charity, The Gorilla Organization. Our donations help to drive their community-led conservation projects in rural communities surrounding the mountain gorilla habitats. These initiatives empower people with essential resources, education, information, independence, new skills and life-changing techniques to achieve a sustainable income, increasing community resilience and reducing reliance on natural reserves found in mountain gorilla habitats.
The ventures we help with through The Gorilla Organization include ranger support and training, training and funding for organic farming methods, reformed poacher education and gorilla-friendly beekeeping, tree-planting and conservation education projects to spread the message of gorilla conservation to the people across Central and East Africa.
We are formally committed to donating the equivalent of 5% of revenues or more to our charitable partner, The Gorilla Organization, each year.
Fundraising from adventures
100% of all funds that we raise and donations given through our Adventures For A Cause challenges nand our Positive Tracks running club events are channelled directly into our TGB Bwindi Community Projects.
Through our water, hygiene & sanitation and solar energy projects we have reached approximately 25,000 people. These communities now have access to safe, clean drinking water, hygienic sanitation facilities in schools and solar energy. The indirect number of beneficiaries can be as high as 175,000 people.
Our current fundraising project is the build of a school in Nyagakenke, giving 600 children the opportunity of education, which will be completed at the end of this year.
Providing essential resources is a lifeline to the communities that live around the mountain gorilla habitats, and it has immeasurable benefits for local inhabitants and future generations. Adventures For A Cause is a flourishing journey of impact; as our community grows, our adventures also grow. We invite you to participate and join us in creating lasting progress.
