Launched in Athens by our intrepid founders, Leo and Casey.
That Gorilla Brand is a premium conservation lifestyle brand born through a deep rooted love of nature and the outdoors and a shared collective vision to do well by doing good. Through sheer grit, strength of spirit and everlasting energy they have grown That Gorilla Brand into a premium lifestyle brand that encompasses apparel, adventures and film.
That Gorilla Brand is a story that starts with gorillas....but it’s also about so much more
It is a story about uniting people and communities, about our changing climate and the conservation of our biodiverse world, and about the provision of essential clean water, education and empowerment to the humans who live in the neighbouring areas of the gorilla habitats. At the heart of That Gorilla Brand lies adventure and curiosity, embedded in our DNA is integrity and honesty, built into our bones is resilience and unwavering strength. We lead with hope and everyone can be a part of our journey.
That Gorilla Brand is a premium conservation lifestyle brand born through a deep-rooted love of nature and the outdoors and a shared collective vision to do well by doing good. Our raison d’être is to promote the preservation of the endangered mountain gorilla and the empowerment of the human populations who live nearby. We want to make a real and lasting difference by providing supreme quality lifestyle products, organising fundraising experiences and documenting them, all in aid of our cause. In doing so, we work hard behind the scenes to ensure our apparel, adventures and films are conducted and made responsibly.
How products are made
Our products are produced under socially and environmentally responsible conditions by our manufacturer RTG in Portugal.
The manufacturing process in the fashion industry is so often hidden from customers, so showcasing this is something that is really important to us. Here we go behind the scenes of our manufacturer RTG in Porto, Portugal.
How we run our adventures and make our films
Every challenge we undertake for Adventures For A Cause and how we film them are delivered in a way that does no harm to the social and natural ecosystems we adventure through. In 2023 we will offset all flights we have taken to run and film our challenges with The Gorilla Organization’s own reforestation projects. These initiatives in Congo will help to preserve gorilla habitats, protect water systems and absorb carbon dioxide.
When gorillas are in a group, they are often referred to as a troop. Our troop is our community of curious customers, adventure seekers, daring explorers, visionary filmmakers and tenacious athletes.
That Gorilla Brand is making a positive impact and a lasting difference with the projects we have embarked on so far, but there is so much more we can do together to protect our world. We can all make a difference; we can buy products we believe in, we can run, we can watch a film and be inspired to take action. Whether you are a budding creative eager to channel your creative juices, an athlete who wants to take on an adventure, a filmmaker looking to set your lens on a motivating story, or a conscious consumer, you can help us further our impact.
Whatever you choose, just know that all actions can provoke a change. At the heart of That Gorilla Brand lies adventure and curiosity; embedded in our DNA are integrity and honesty, and built into our bones are resilience and unwavering strength. We lead with hope, and everyone can join our journey.